The Roadmap

Ep 7: Adtech agreements - key considerations

November 09, 2022 Bristows
The Roadmap
Ep 7: Adtech agreements - key considerations
Show Notes

In this episode of The Roadmap, our technology lawyers Rob Powell and Alice Esuola-Grant discuss the wonderful world of adtech deals, focusing on key considerations in adtech agreements from both a publisher and advertiser perspective.

This is particularly aimed at those who would like to know:

  • How to pragmatically approach adtech deals
  • Key considerations in adtech agreements from both a publisher and advertiser perspective
  • Typical key negotiation points that tend to arise and how they can be resolved

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