The Roadmap
Welcome to The Roadmap, the technology law podcast series from Bristows. In this podcast, our technology lawyers dive into the digital transformation trends that are re-shaping modern businesses, even entire industries. In each episode, we will unpack a particular technology or trend – whether a type of transformational project, the latest market practice or a regulatory change – and explain what our clients need to understand in order to add value to their business. If you have any feedback, questions or comments, please email us at theroadmap@bristows.com - we'd love to hear from you. Also, find all the latest episodes on our tech focused site, The Cookie Jar, for views on matters shaping technology: https://www.bristows.com/the-cookie-jar-podcast-videos/
The Roadmap
Ep 7: Adtech agreements - key considerations
In this episode of The Roadmap, our technology lawyers Rob Powell and Alice Esuola-Grant discuss the wonderful world of adtech deals, focusing on key considerations in adtech agreements from both a publisher and advertiser perspective.
This is particularly aimed at those who would like to know:
- How to pragmatically approach adtech deals
- Key considerations in adtech agreements from both a publisher and advertiser perspective
- Typical key negotiation points that tend to arise and how they can be resolved
Note: All information was correct at the time of recording.
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If you have any feedback, questions or comments, please email us at theroadmap@bristows.com
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